April 11, 2016 – Toronto, Ontario Divorce Angels has surprised Toronto radio listeners with a pair of refreshing radio commercials and a new positive approach to dealing with the emotional aftermath of divorce.
The much talked-about ad campaign is tongue-in-cheek – not to mock the difficulty of divorce – but to reassure the newly-divorced that they can find real happiness again.
Larry MacInnis, who created the spots, puts it this way: “When I first heard about Divorce Angels I thought it was such a great idea and a wonderful service. The thought that you can find happiness again after divorce, and that there are ‘Angels’ to help you find that happiness – that is so refreshing! So we set out to make our commercials surprising and humorous, with the irresistible promise of happiness. And who can resist happiness!”
The Divorce Angels website, www.DivorceAngels.ca, is anonymous and free, and provides access to more than 165 vetted professionals, each of whom has a proven track record of success, including – but not limited to – family law, financial planning, conflict resolution, mediation, therapy, real estate, career counseling, matchmaking and private investigation.
Says co-founder Marni Sky: “Instead of dwelling on pain, anger and fear – all of which are very much part of divorce – we have consciously chosen to focus on positive outcomes, reassuring users of our site that with the right supportive resources they will be okay.”
“Our daily website traffic has doubled since the commercials started airing,” says co-founder Mara Marcello. “Activity on our site is constant. Thousands are connecting with our divorce professionals, reading our blogs and sharing their experiences in forums and live chats — at all hours of the day and night. It’s amazing.”
Divorce Angels was founded by Marni Sky, Mara Marcello and Shari Wagman. Their goal is to ease the burden for those going through divorce; to help them connect, make the right choices, and come through divorce with greater ease, clarity of mind and confidence.
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